Photo shoots at sporting events or public events

case study - 5 MIN READizzipix

Photo shoots at sporting events or public events present their own challenges in terms of organising and processing a large number of photos and orders. The IzziPix platform helps to solve these problems and automate the processes of user identification, search for individual photos, sales, production and delivery of goods.

The possibility of easy monetisation of sports and mass events photo shoots opens new horizons for photographers to increase their earnings. Mass reportage photo shoots can bring a photographer several thousands of euros for each day of shooting, but for this purpose it is necessary to organise systematically the process of photo shoot, production, sale and delivery of photographic products. The IzziPix platform helps to make these processes as easy as possible for photographers.

One of the main challenges is identifying and sorting through the photos of participants. Many people may be present at sporting events or public events, and there is no way for a photographer to identify each person for the purpose of transferring or selling photographs. Traditional identification methods, such as recognising attendee numbers, can be ineffective or costly. This is especially important at events where athletes are not wearing numbers, such as sports camps for children, ski resorts, karate tournaments or streetball matches. The IzziPix.com platform uses the latest artificial intelligence technology, including facial recognition, to solve this problem. Now a photographer can monetise their work at any public event or reportage shoot.

The IzziPix platform provides special functionality for identifying and sorting participants' photos. The photographer simply takes a photo of all participants without the need to register or use identification numbers or QR codes. After taking the photo, all photos are uploaded to the IzziPix platform, where an artificial intelligence system automatically recognises and identifies each person in the photos and places all their photos in an individual profile. It only takes a few seconds to create thousands of individual profiles.

The IzziPix platform also facilitates the process of collecting and processing orders from multiple customers after the event. To access their photos, a participant simply logs onto the platform where they can identify themselves with selfies and access their individual profile with photos. The participant can then purchase the photos in print or electronic form, or order them for various merchandise such as mugs, magnets or photo albums. All transactions are conducted in a convenient online shop and payment processing is automatic.

The advantage of using the IzziPix platform is the automation of photo shoot processes for public events. The photographer can concentrate on the shoot, while all other tasks such as order processing, photo printing and delivery are handled by the platform. This allows photographers to improve their earnings and automate routine tasks after the photo shoot.

Using the IzziPix platform also facilitates mass photo shoots with multiple photographers. Thanks to the latest artificial intelligence technology, the IzziPix platform can group the photos of each participant, regardless of which photographer took the photo and where the photo shoot took place. This allows a group of photographers to work on the same event and simplifies the process of identifying and sorting photos.

As a result, working with the IzziPix platform offers photographers a number of significant advantages over the standard sports event photography process. Thanks to automatic identification of participants, organising and processing of photos, as well as a convenient online ordering system, photographers can significantly simplify and speed up their work, offering their clients high-quality photos and convenient service.

Working as a photographer with the IzziPix platform offers the following benefits:

  1. Market expansion: The IzziPix platform allows photographers to effectively monetise their work at sporting events and attract new customers. This opens up new opportunities to increase revenue and expand your customer base.

  2. Increased work efficiency: Using automatic participant identification and photo processing allows photographers to focus on the shooting process itself, minimising mundane tasks such as manual photo sorting and identification.

  3. Ability to provide a convenient service: Thanks to the IzziPix platform, clients have quick and easy access to their photos, the ability to select and order hard copies or electronic versions. This increases client satisfaction and builds their trust in the photographer.

  4. Simplified ordering and delivery process: The online ordering system and automatic payment processing make it easy to take orders and ensure their delivery to customers, minimising the time and effort involved in order processing.

  5. Enhanced monetisation opportunities: The IzziPix platform offers photographers not only to sell individual photos, but also to provide additional services such as creating photo albums, printing on gift items and other products. This allows photographers to expand their product offerings and increase potential revenue.

Let's take a closer look at how the IzziPix platform works when photographing sporting events:

  1. Uploading photos: After the photo shoot and creating a lot of shots, you log in to your account on the izzipix.com platform and create a photo shoot to upload photos there. The system will find all the clients accordingly group photo and create individual profiles.

  2. Generation of personalised access codes: A few minutes after uploading your photos to a shared folder, the IzziPix platform will provide you with PDF documents with lists in which each customer has been assigned a personalised access code to the online photo shop. You give these lists to your customers, and they can use these access codes to log in to the online shop. You can also generate a single access code for a future photo shoot and print it on a badge or poster. Each user will be able to enter the online shop using this code and find their photos by selfies.

  3. Online shop: Customers go to the internet address indicated on the coupon and authorise themselves in the online shop by means of an access code or simply by scanning a QR code. In addition to photos, customers are offered to purchase a variety of photo products - photo albums, canvases, mugs and so on. The system sells goods at predetermined recommended prices, but you have the opportunity to change them for each photo shoot.

  4. Payment: Customers can pay for orders by bank card or through online banks. The bank fee for payment processing is 2.9% of the payment amount + 0.30 EUR for card transactions and a fixed fee of 0.55 EUR for online banking transactions. The fee is deducted from the total payment amount and paid to the banks.

  5. Delivery: When you create a photo shoot, you specify a timeframe within which orders are accepted (the default suggested timeframe is 10 days to accept orders). After this timeframe is over, all orders are transferred to production. But clients can continue to place orders for another six months.

  6. Photo Retouching: At the end of the 10-day ordering period, you will receive a link to download all purchased photos. You can then retouch only the photos that have been purchased. The amount of retouching and colour correction required depends on the quality of the photo shoot. You can also order retouching service from the platform at a price of 0.40 EUR for each unique sold shot.

  7. Delivery to customers: After sorting and packing, orders are delivered by courier to the customer's specified address or to a pacomat. The total cost of delivery is calculated by the weight of the parcel and charged to the customer.

  8. Photographer's Earnings: The IzziPix platform offers photographers wholesale prices on products, which allows you to earn more even on small orders. You can earn income without any investment, as IzziPix does not require a subscription fee to use the platform. You can view the amount of your premium in your cabinet and order a payment to your credit card or bank account. Various sales reports are also available in your cabinet.